Privacy policy

Controller

S+R Linear Technology GmbH
Bleidenröder Straße 11
D-35315 Homberg/Ohm
Email: info@sr-gmbh.de

Managing directors: M.Sc. Hans Nicolas Lünzer, Joachim Röcker
Data protection officer contact: J. Kron, info@sr-gmbh.de

Types of data processed

• Master data such as name, company or address
• Contact data such as email address and telephone number
• Content data from inquiries, form fields and messages
• Newsletter sign-up request with email address, optionally name/company, source and time
• Optionally submitted file attachments such as drawings, photos or data sheets
• Usage and technical access data such as pages visited, time, browser, operating system, referrer and IP address

Purposes and legal bases

Personal data is processed in order to provide this website, respond to contact inquiries, ensure technical security and fulfil statutory retention and documentation obligations. The legal bases are in particular Art. 6(1)(a), (b), (c) and (f) GDPR.

Contact form and inquiries

If you contact us by form, email or telephone, the information you provide is processed in order to handle your inquiry and any follow-up questions. The current website contains an inquiry form for technical inquiries about linear actuators, including an optional file attachment; processing is determined by the handling of the inquiry and the statutory archiving obligations.

Newsletter sign-up

If you sign up via a newsletter form, we process in particular your email address, optionally your name/company, the form source, the page URL, the time and your consent. This data is used to process your sign-up, to provide technical information by email and to document your consent in a verifiable manner.

Processing is based on your consent pursuant to Art. 6(1)(a) GDPR. You can withdraw your consent at any time with effect for the future, for example by email to info@sr-gmbh.de.

Form delivery via Mailchimp Transactional

Mailchimp Transactional, a service of The Rocket Science Group LLC d/b/a Mailchimp, part of the Intuit group of companies, is used for the technical delivery of form inquiries by email. Data is transmitted via SMTP exclusively in order to deliver the content sent via the inquiry form to S+R and to enable the inquiry to be processed.

In particular, name/company, email address, telephone number, technical information from the form, the message, optional attachments and delivery-related technical metadata may be processed. The legal bases are Art. 6(1)(b) GDPR for pre-contractual or contractual inquiries and Art. 6(1)(f) GDPR for the secure, traceable and efficient delivery of business inquiries.

Mailchimp and its affiliated companies may also process data in the USA. Insofar as Mailchimp acts as a processor, processing takes place on the basis of a Data Processing Addendum or data processing agreement and the safeguards for international data transfers provided for therein, in particular standard contractual clauses and, where applicable, Data Privacy Framework provisions.

Further information is provided by Mailchimp under SMTP Integration, Data Processing Addendum and in the Privacy FAQs.

Hosting and server log files

When the website is accessed, technical access data may be processed, such as the page retrieved, date and time, amount of data, browser, operating system, referrer, IP address and requesting provider. This data is used for the operation, security and error analysis of the website.

Cookies and external services

This website uses its own cookie and consent banner. Necessary functions always remain active so that the website can be technically provided and securely operated and your cookie selection can be stored.

These necessary functions include a technical session cookie (SRInquiryReceipt, maximum lifetime 15 minutes) that is only set after a form has been submitted. It stores only a random identifier and the language of the form – no names, email addresses or message content. Its sole purpose is to match the confirmation page to your actual submission and to prevent multiple counting in audience measurement. Accessing the confirmation page without a prior submission does not trigger any measurement.

Statistics and marketing services are only activated after you have given your express consent. Consent is given via the consent banner, separately for the categories “Statistics” and “Marketing”. Before consent is given, no statistics or marketing services are loaded and no corresponding cookies are set.

Your decision is stored locally in the browser under the key srConsent.v1. You can change or withdraw your selection at any time via the “Cookie settings” link in the footer. If you decline, the website remains fully usable; non-essential tracking and marketing tags are then not loaded.

Google Tag Manager

Google Tag Manager (container ID GTM-W6F53VR), a service of Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland, is used to manage the statistics and marketing services. The Tag Manager itself does not set any analytics cookies; it solely controls the loading of the services listed below. It is only loaded after you have given your consent.

In addition, Google Consent Mode v2 is active: the signals analytics_storage, ad_storage, ad_user_data and ad_personalization are set to “denied” by default and are only set to “granted” after you have given your consent.

Google Analytics 4

Once you have consented to the “Statistics” category, Google Analytics 4 (provider: Google Ireland Limited) is loaded via Google Tag Manager. Google Analytics uses cookies and similar technologies (e.g. _ga, _ga_*) to analyse the use of the website on a pseudonymous basis – for example pages visited, time spent on the site, approximate origin and devices used. The analysis serves to measure audience reach and to improve our offering.

The legal basis is your consent pursuant to Art. 6(1)(a) GDPR and Section 25(1) of the German Telecommunications Digital Services Data Protection Act (TDDDG) for storing and reading information on your terminal device. The information stored in the analytics cookies is deleted after 14 months at the latest; the retention period for event data in Google Analytics is configured accordingly.

In this context, personal data may also be transferred to servers of Google LLC in the USA. Google bases international transfers on the EU standard contractual clauses and, where applicable, on the EU-US Data Privacy Framework. You can withdraw your consent at any time via “Cookie settings”.

Google Ads

Once you have consented to the “Marketing” category, Google Ads services (provider: Google Ireland Limited) are loaded via Google Tag Manager, in particular conversion tracking (conversion ID AW-973563936) and, where applicable, remarketing. This enables us to measure the success of our advertisements – for example whether an inquiry or a newsletter sign-up follows a click on an ad – and to optimise campaigns. Cookies (e.g. _gcl_*) may be set for this purpose.

The legal basis is your consent pursuant to Art. 6(1)(a) GDPR and Section 25(1) TDDDG. Here, too, data may be transferred to Google LLC in the USA, safeguarded by EU standard contractual clauses or the EU-US Data Privacy Framework. You can withdraw your consent at any time via “Cookie settings”; without marketing consent, no Google Ads tags are loaded.

Ads in ChatGPT (OpenAI)

Once you have consented to the “Marketing” category, we load the OpenAI Measurement Pixel (provider for users in the European Economic Area: OpenAI Ireland Limited, 1st Floor, The Liffey Trust Centre, 117-126 Sheriff Street Upper, Dublin 1, D01 YC43, Ireland). This enables us to measure whether pages of our website are visited or an inquiry is made after a click on one of our ads in ChatGPT. The data transmitted comprises the page visited (path and page title), the time, a click identifier from the ad and – in the case of a submitted inquiry – a random identifier that prevents multiple counting. The content of our forms, names and email addresses are not transmitted to OpenAI.

The pixel sets the cookies __oppref (click identifier from the ad, storage period 30 days) and __obref (random browser identifier, storage period 365 days). OpenAI and we are each independent controllers for this processing.

The legal basis is your consent pursuant to Art. 6(1)(a) GDPR and Section 25(1) TDDDG. Data may also be transferred to OpenAI OpCo, LLC in the USA, safeguarded by EU standard contractual clauses. You can withdraw your consent at any time via “Cookie settings”; the cookies mentioned are then deleted, and without marketing consent the pixel is not loaded.

Your rights

• Access to the personal data processed
• Rectification of inaccurate or incomplete data
• Erasure or restriction of processing in accordance with the statutory requirements
• Data portability
• Withdrawal of consent given, with effect for the future
• Objection to certain processing, in particular direct marketing
• Lodging a complaint with a data protection supervisory authority